Kadie Despain — Creative strategy & direction
No. 01 — Selected work, 2026
Creative strategy, UX, ecommerce, and optimization built around how people actually make decisions.
02 Cases 01–03
01
Youth sports platformUX Manager2024–2025
Designing shared page layouts, brand settings, and a reusable website editor for youth sports.
Password protected
03 Framework
Strong creative decisions usually sit at the intersection of what the customer needs, what the business needs, and what the team can actually execute.
Find the actual problem before solving the visible one.
Turn strategy into something people can understand quickly.
Structure information around decisions rather than internal organization.
Build things people can actually reuse.
04 Essays & notes
Ideas, observations, and occasional strong opinions about creative strategy, UX, ecommerce, systems, and the way we work.
The first essay is in editorial review.
05 Profile
I learned this work by building the things teams needed to move faster and communicate better. My career has mostly involved walking into situations where something is harder than it needs to be — an experience, workflow, listing, design system, or content operation — and figuring out how to make it clearer.
06 Contact
I’m interested in creative strategy, UX, ecommerce, and creative leadership roles — especially where the problem isn’t completely figured out yet.
02
Lawn-and-garden brands, via agencyCreative strategist2026
Turning shopper research into messaging, creative direction, and a reusable content design system.
Password protected
03
Apparel brand, via agencyCreative lead2026
Art direction and product-image review for AI-assisted apparel content.
Password protected· In progress
Treat the first solution as a hypothesis, not a conclusion.
